Around the same time, Cayce Ullman and Scott Olechowski-software executives who had recently sold their previous company to Cisco-were also looking to port XBMC to Mac OS X, and noticed Feingold's progress in the XBMC online forums. Plex began as a freeware hobby project in December 2007 when developer Elan Feingold created a media center application for his Mac by porting the media player XBMC (since renamed Kodi) to Mac OS X. Plex also develops media server software and a series of apps that allows users to stream their personal media collections from their servers to their various devices.

is an American software company that runs its namesake ad-supported streaming media service that provides television shows and movies to users worldwide, and allows them to discuss and discover content across all major subscription streaming services.